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WIBES: Mixing fashion with a social cause

WIBES is a brand that sells ethical and socially responsible shoes combining European fashion and traditional African fabric (also called Wax).

Unique Value Proposition

WIBES designs and sells sneakers online combining the latest European footwear fashion with traditional African wax patterns that are crafted locally. WIBES sneakers are made for those who are looking for shoes that will make them stand out from the crowd. These special shoes can match any outfit on any day of the year. Also, WIBES customers automatically become part of a social cause as every pair of shoes bought finances one day of class for one girl or woman in need in Abidjan, West Africa.


Origin of the Project

Nicolas and I met in the U.S. at SKEMA’s Raleigh campus. We share a passion for shoes, environmentally sustainable fashion, and African traditional savoir-faire as one of us was born in Abidjan, Côte d’Ivoire.


  • English-speaking manufacturer in Portugal
  • Assistance for fundraising of at least €20,000
  • Community manager
  • Communication agency specialized in public relations


Website: www.wibes-store.com | https://meotion.com/collections/all

Email: contact@wibes-store.com

Contact number: +33-(0)-760911593

SKEMA Ventures

SKEMA Ventures is a business unit created by SKEMA Business School dedicated to impact entrepreneurship and innovation. Through a unique value chain, that encompasses teaching, coaching, incubation, and acceleration, SKEMA Ventures allows each SKEMA student and alumni to think, design, test and launch an impactful entrepreneurial project in a global context, on six innovative territories on four continents, benefiting from the best of each local ecosystem. With SKEMA Ventures, GloCal impact entrepreneurship is born! Watch this video to know more

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