Are you looking for an opportunity to invest? Here’s a great one! Monpetitbikini, an eco-responsible swimwear company founded by SKEMA alumna Audrey Lieutaud, has launched a campaign to raise one million euros from retail investors.
The campaign is being organised through the partnership of SKEMA Business School and the Sowefund community, who are committed to supporting and accompanying entrepreneurs from The Venture Factory in their search for financing.
Consumer behaviour has changed radically in recent years: a growing proportion of purchases, particularly in the textile sector, are now made online, and consumers increasingly act on the recommendation of a relative or influencer.
The emergence and success of DNVB (Digital Native Vertical Brand) such as Sezane (high-end ready-to-wear), Ysé & Lemon Curve (lingerie) and Lou Yetu (jewellery), confirm this trend.
Monpetitbikini is the first DNVB to specialise in swimwear in France. Created in 2010, it started its adventure as a multi-brand marketplace. This first activity forged its notoriety among a community of loyal customers, which prompted its founder, Audrey Lieutaud, to create her own brand in 2015.
The brand has sold more than 100,000 units, for a cumulative turnover of €2.2M (including €700k in 2019). Monpetitbikini has also succeeded in gaining the confidence of influencers, important levers for its development, with the creation of exclusive capsule collections with some of them (Noholita, Ines Duhard, Meryl Suissa, Babyatoutprix, etc.).
A successful business model
Monpetitbikini continued its pivotal role with the development of new products to counter the seasonality of its business. In winter 2019, the brand launched its first collection of pyjamas. The results were phenomenal – more than 8 million people followed the marketing launch on social networks and stocks were sold out within a few days.
The company’s ambition now is to become the reference brand in textile products (ski suits, home wear, etc.). Its huge success has led the company to test an omnichannel sales strategy, with the opening of physical points of sale. Monpetitbikini’s first pop-up stores attracted a lot of loyal clientele, and it inaugurated its first shop in the French Riviera. This first store achieved a monthly turnover of several tens of thousands of euros, a great achievement after only a few months of its opening.
The company’s next objective is to offer eco-responsible collections. Monpetitbikini is making a strong commitment in this direction and has already found the suppliers that will soon enable it to offer products made from 100% recycled fabrics.
Today, Monpetitbikini is raising €1 million for:
- Opening new shops
- Recruiting new employees (creation, marketing and sales in shops)
- Developing its range with new products
- Investing in essential marketing campaigns to increase awareness
Three reasons to invest in Monpetitbikini
- Its model has already proven its profitability online and the excellent turnout it has received in its physical stores suggest that the brand has good growth potential.
- Its promising ambition to offer products for which the offer is still limited today. The successful launch of the first pyjama collection confirms the enthusiasm of customers for this type of product.
- It has a strong eco-responsible commitment with the upcoming launch of swimsuits made from 100% recycled fabrics, a first for a brand of this size.
SKEMA alumni, if you would like to invest in this venture, we have a special code for you that will waive the payment fee. You can enter it at the “step 2” of the payment process. To receive the code, please send us an email at firstname.lastname@example.org