Back 2007, Apple was a “weak, non-threatening player” surrounded by major mobile-phone manufacturers such as Nokia, Samsung, Motorola, Sony Ericsson and LG who held more than 90% of the market share. By 2015, the iPhone singlehandedly generated 92% of global profits. How was Apple able to achieve this feat? This article explains how Apple, after it understood the power of platforms, managed to leverage the new rules of strategy they give rise to. It explores how platforms are different from the conventional “pipeline” businesses and can help transform competition. Click here to read more.

Blue Ocean strategy: How to create uncontested market space

Every business faces competition. Striving to beat the competition and staying ahead is something everyone focuses on. They aim at grabbing a bigger share of the market by trying to understand what the competitor is offering and striving to do it better. However, the blue ocean strategy follows a completely different viewpoint: the best way to be successful is by not competing. Shocked? If a company doesn’t compete, won’t it be left behind? To avoid this, here’s what the blue ocean strategy suggests: creating a new market space where there are no competitors! This article explores this strategy in detail. Click here to read more.