When designing your value proposition, make sure you differentiate your solution to the problem to be solved from the solutions proposed by the competition to make it a unique selling proposition. To do so, formulate your offer in a way which values the advantages for the customer. The value of your proposition must be perceived […]
CITYDIARY Paris is a travel guide that helps travelers discover Paris from a local point of view through a presentation of each district and recommendations of Parisians. Read this article to know about its unique value proposition, origin, and more.
Melobowls, a restaurant in Bordeaux, France, offers healthy and fresh food, which can be consumed quickly, to customers who do not have time to cook. Read the article to know more about it.
Ten rules that will help you understand what innovation is all about.
