First name: Nicolas
Last name: Bonsignore
Graduation year: 1997
Master / Program specialization: Master’s in Management, Marketing
Company name: Heatzy
Location of business: Shanghai, China
Quote: Thanks to SKEMA, I learned to think out-of-the-box and explore beyond what is visible and considered “normal”.
Entrepreneurship is an amazing journey, full of ups and downs. Failures are inevitable and proof that you are pushing hard and stretching your limits. If you are diligent in your approach, well prepared and are able to successfully execute a well-thought-out plan, nothing can stop you from succeeding.
It is essential for you to do your research, talk to as many people as possible to validate your idea, make a prototype and confirm a product’s market fit. Following the right process will allow you to create a favorable environment for your project. Find some mentors and people with experience who can share their thoughts and help you avoid making mistakes.
Once your product is launched, stay nimble, reiterate, and adjust quickly according to the market feedback. Focus on market adoption and sales. These are the real indicators which reveal that people like your product and are willing to pay for it.
Make use of SKEMA’s extensive network for help that is always around the corner. Good luck!