To help SKEMA’s student entrepreneurs develop their problem-solving skills, SKEMA Ventures had organised a one and a half hour mini-workshop session in a hybrid format on November 9. SKEMA Raleigh students and guest entrepreneurs, and the students from our Brazil (Belo Horizonte) and France (Lille, Paris) campuses, participated in the workshop.
After Mitchell Weisberg, manager of SKEMA Ventures – Raleigh, kicked off the session, entrepreneurs Brice Connors and Matthew Potts, president and vice-president, respectively, of BluePrint Business Communications, presented a short overview of their startup and a challenge they are facing – how to respond to a new market with rapid growth amid some past issues.
Students were divided into teams (on the Microsoft Teams platform) and given the task of developing the best solutions for the entrepreneurs. Each team included students from different campuses. They then presented their solutions and received questions and feedback from Brice and Matthew. It was tough for them to pick the “best” solution they might use, and thus, the winning team.
In the end, it was a truly enriching experience for everyone. The entrepreneurs received fresh ideas to advance their business, and the students got the opportunity to work on a real situation and contribute value to a young company.
This mini-workshop event was the embodiment of SKEMA Business School’s philosophy of “glocal”: think global, act local! We will organise more of these Challenge Mini-Workshops in the future and look forward to seeing our students join in again. Stay tuned!